A studio, run lean on purpose
Webko is a web design and development studio working with fragrance, luxury and premium e-commerce brands. It is deliberately small, because the thing most clients actually want — direct access to the person doing the work — is the first thing that disappears as an agency grows.
The problem with the agency model
In most agencies, the person who sells the work is not the person who scopes it, and neither of them builds it. Every handoff between those roles loses detail, and the client ends up relaying context through an account manager who is translating in both directions.
That structure exists to let an agency scale headcount, not to produce better websites. Webko is arranged the other way round: one senior designer-developer, from the first conversation to launch. Fewer people between your idea and the shipped result.
Why fragrance and luxury e-commerce
Fragrance is an unusually demanding category to sell online, because the product cannot be sampled through a screen. The entire buying decision rests on how well the page substitutes for smell — notes, longevity, comparisons, sample paths, and enough specificity that someone commits without holding the bottle.
Solving that repeatedly, across price points from below-wholesale oils to oud priced in the thousands, builds transferable judgement about trust, proof and objection handling. The same discipline applies to any considered purchase — which is why the work is not limited to fragrance.
The concept builds are the clearest evidence of that range: seven brands in one category, deliberately positioned as differently as the category allows.
How we work
Every engagement opens with a free homepage audit, whether or not you go on to hire us. You get a written, prioritised account of where the site is losing sales — yours to act on with your own team if you prefer.
If it goes further, you get a written scope, a timeline and a fixed price before any work starts. Nothing is built until you have approved all three, and you see progress as it happens rather than waiting for a single reveal at the end.
Handover matters as much as launch. The site is set up so your team can run and update it without coming back to us — content in a CMS, documentation written down, and a stack with a large enough talent pool that you are never dependent on one studio.
Built to convert, measured on it
We optimise for sales, not applause. Every design decision ladders back to a funnel and a number, and where a recommendation is genuinely uncertain we say so and propose a test rather than asserting it.
That also means being honest about what cannot be evidenced. We will not quote you a conversion lift we cannot support, and the portfolio is labelled as concept work because that is what it is. A studio selling conversion discipline should be the last one inflating its own numbers.
Have a website that should be converting better?
Get a free homepage audit — no cost, no obligation. We’ll show you the friction points quietly costing you sales.